---
title: "Digital Strategies for Business Growth"
url: https://www.asbm.edu.in/digital-strategies-for-business-growth/
type: page
date: 2025-01-01
modified: 2025-01-01
markdown_url: https://www.asbm.edu.in/digital-strategies-for-business-growth.md
author: "asbm"
---

# Digital Strategies for Business Growth

## MDP

 
 

## Digital Strategies for Business Growth

 
 

## 19 November 2022

 
 **About MDP:**
AIMSR is committed to providing Management Development Programs (MDPs) for executives & entrepreneurs to enrich their managerial skills. This MDP has been designed in collaboration with Going Digital to accommodate the continuously evolving and changing industry trends.

**Program overview:**
The improvement of customer experience through the adoption of digital technologies & business models by an organization is known as digital transformation.
While increasing efficiency, value or innovation are the main reasons for its deployment, a firm can gain a lot of other advantages by implementing digital technologies.
With regard to all facets of an organization, from its business models to its customer experiences, digital transformation fundamentally adopts a consumer driven, digital first strategy. It makes use of a range of digital technologies to drive workflows, quicker & smarter decision making & real time reaction to disturbances. As a result of the drastic shift in client expectations, new business opportunities are created.
The industry is currently undergoing a digital transformation driven by data, enhancing quality, flexibility, future proofing, efficiency & holistically improving overall agility & operations

**Program objectives:**
The objectives of the MDP are:
1. Understand typical current customer journeys using checklist of questions to help determine what customers are looking for & experiencing
2. Explore important technologies & steps needed to implement necessary technology to accomplish their goals.
3. Track right metrics to determine the effectiveness of implementing a digital customer service strategy.

**Duration:**
Each session will be planned for 120 minutes for a batch of approximately 10-15 participants

**Structure:**

**Sr. No****Session****Learning**

1Demystifying Digital TransformationWhat are the companies doing to transform their businesses? What are the consultants / experts advising regarding digital strategies to start-ups / corporate houses to promote business growth?

2Digital Customer ExperienceCreative ways to enhance digital customer experience will be discussed.

3Verticals to be coveredManufacturing, Logistics, Real Estate, Pharma, Infrastructure & Healthcare.

 

**Pedagogy:**
The pedagogy employs case studies & group analyses interspersed with sessions on concepts and real life examples of business practices of digital transformation.
The sessions are essentially interactive & participants are encouraged to question assumptions & identify new opportunities pertaining to their domains.

**Contact details of the Program Coordinators:**
Prof Unmesh Alawani, Assistant Professor, AIMSR 9819931037
Dr. Pinkey Bhardwaj, Assistant Professor, ASBM 9821732555

**Program fee payment:**
The program fee of Rs.2000 (Fees Rs 1695+ GST Rs.305) is to
be paid by way of electronic fund transfer.

**Registration Link:**
[https://forms.office.com/r/3kZRtMBZSf](https://forms.office.com/r/3kZRtMBZSf)

 
 ![](https://www.asbm.edu.in/wp-content/uploads/2025/01/poster-1669115198.jpg)