Faculty
Dr. Pinkey N Bhardwaj
Assistant Professor & HoD Marketing
Qualification: M. Com, D.M.M, MBA, Ph.D.
Experience (Industry/Academic): 24 years Industry & 5.5 years in Academics
Subjects and Specialization:
Marketing Management, Integrated Marketing Communication, Retail Management, Consumer Behaviour, International Business, Managerial Economics, Introduction to Digital Markenting & Rural Marketing.
Teaching Philosophy
My teaching philosophy is grounded in the belief that education must go beyond knowledge transmission—it should ignite curiosity, foster critical thinking, and empower students to apply learning in real-world contexts.
My overarching goal as a teacher is to develop not just competent professionals but ethical, innovative, and socially responsible leaders who understand the value of lifelong learning.
Research
Journal Publication
- Ancient India Wisdom: Panacea for Sustainable Well-Being, Bharti Prakashan, 978-93-88019-86-6,2021
- Social Entrepreneurship for Sustainable Development, Aeejay School of Management,23.6.23, ISSN online 1746-0581
- Workplace Diversity Equity and Inclusion at Forefront, 07-Jun-2023 Novyi Research, UGC care II, ISSN no : 01307673
- The Study of the Impact of Digital Marketing on Consumer Decision
- Marketing Strategy Development Based Consumer Behaviour & Marketing, Euro Chem Bull, 14-May-2023
- The Impact of E – Marketing on Consumer Behaviour Published in IJRAR – UGC Approved Journal no 43602 & 7.17 impact factor 7th May 2023
- A study on contemporary Social Media Techniques to enhance customer engagement Published in IJCRT – UGC Approved Journal: International Journal of Creative Research Thoughts (IJCRT), an International, open access, peer revied referred journal, ISSN NO. 2320-2882, UGC Approved Journal No. 49023(18) Volume 11, Issue 4, April 2023.
- Social Commerce, sometimes known as S- Commerce and its importance globally. Edited book – Impact of Covid -19 on Media & Entertainment
- Workplace Diversity, Equity and Inclusion stays at the Forefront ISSN No : 0130-7673 6th June 2023
- Role of AI in transforming consumer experience: Revolutionizing interaction & Engagement, International Journal of Cultural Studies and Social Sciences, ISSN 2347 4777, with IF=7.138 Vol-20, Issue-01, No.35,
January – June: 2024 Double-Blind, Peer Reviewed, Refereed & Open Access, UGC CARE Listed Journal - Leadership in the 21st Century, Adapting to change, Volume 13 Issue 3 March 2025 , Date of Publication: 12-March-2025 UGC Approved Journal No: 49023 (18), http://doi.one/10.1729/Journal.44151
- A study of market awareness and customer satisfaction of plant based meat product, Business, Management and Economics Engineering-Vilnius Tech Journal, 2669-2481, Volume 23,Issue 1, Scopus
- Pilgrimage, Promotion, and Purpose: Marketing Strategies for Consumer Engagement at Maha Kumbh, International Journal For Multidisciplinary Research, ISSN 2582-2160, Volume 7 , https://www.ijfmr.com/research- paper.php?id=39397
Conference Participation
- Study of Consumer Behavioural patterns of Luxury lifestyle in India, 5.1.2011, Thakur College of Science & Commerce
- National Conference on CSR – Issues & Challenges 26.3.2011, Babasaheb Gawde Institute of Management
- Changing Business Practices in current scenario,26.8.2011, SIES college of Management
- Innovation & Knowledge Management, Lala Lajpatrai Institute of Management, 10.9.2011
- Managing Human Resource at Workplace, 13.12.2013, SDMIMD
- Recent Trends & Contemporary Management, 15.12.2012, K.G.Mittal Institute of Management, 15.12.2012
Book Publication
- Strategic Management, SGSH Publications, 978-93-6631-862-2 Oct-24
Book Chapters
- The Impact of Gamification on Consumer Brand Engagement Published in Innovation of Multidisciplinary Research in present & Future Time (Volume 3) ISBN- 978-81-962702-2-3 The Hill Publication 2023
IPR
- AI Based Display Device for Marketing, Position 4, 29.11.24
- Intelligent Adaptive Learning System for Personalized Content Recommendations 3.6.25
- Machine Learning Drive Dynamic Sentiment Analysis 31.7.25
Faculty Development Program (FDP)
- "Capacity Building of Women in Higher Education, SRM INSTITUTE OF SCIENCE AND TECHNOLOGY, 25-Jan-2020 to 29.1.2020
- "Innovation Management, Inderprastha Engineering College, 26-Sep-2020 – 29.9.20, Emotional Intelligence, ST. MARTIN’S ENGINEERING COLLEGE, 21-Sep-2020 – 25.9.2020
- Enriching the Learning experience through experiential learning", SCMS School Of Technology and Management, 12-Jul-2021- 16.7.21
- "Design Thinking, NATIONAL INSTITUTE OF TECHNICAL TEACHERS TRAINING AND RESEARCH, 31-Dec-2021- 4.1.25
- Digital Media Marketing and Management, Institute of Business Management & research, 17-May-2021- 21.5.25
- Industrial Revolution: Role of Higher Education in Developing the Future Workforce, ACT ACADEMY TAMILNADU, 22-May-2023- 29.7.25
- NEP 2020 UNVEILED : A JOURNEY TOWARDS EDUCATIONAL EXCELLENCE"
- AI for effective teaching & learning, Bhausaheb Hiray Trust, 02-Jun-2025, 08-Jun-2025
- Research Method & Data Analysis, Swami Keshavnand Institute, 26-May-2025, 30-Jun-2025
MDP
- Digital Strategies for Business Growth, 19.11.22, Resource Person: – Mr Sandeep Raut
- Well Being Management,20.8.22. Resource Person: Mr Riturraj Sar,Dr Neil Sequeria
& Ms Sarita Fernandes
Research Reviewer
International Publications
- Taylor & Francis Journals
- IGI Global Scientific Publishing
Indian Publications
- International Journal of Novel Research & Development ( IJNRD) – Credential ID 112614
- International Journal of Research and Analytical Reviews (IJRAR)- Credential ID 117522
- International academic conferences using the Conference Management Toolkit (CMT)
Quora Contributions
Actively contributes scholarly insights and engages in academic discourse on Quora, fostering collaborative knowledge exchange and advancing research dialogue in the domains of marketing and management
