Aditya School of Business Management

Faculty

Dr. Neeta Bhatt
Associate Professor
Qualification: Ph.D., MCA(Hons.), B.Sc.
Experience (Industry/Academic): 22 years (Academic)
Subjects and Specialization:
  • Software Project Management
  • Management Information System
  • Mathematical Foundation for Computer Science 2
  • IT For Management
  • Database Management Systems 
  • Enterprise Resource Planning
  • System Applications and Cases
  • Software Engineering 
  • Networking and Telecommunications
Teaching Philosophy
Emphasize on cultivating analytical thinking and problem-solving skills. I believe in blending theoretical knowledge with hands-on practice to prepare students for real-world challenges. Empowering students to become innovative and ethical IT professionals hence provide overall student development.
Research
Journal Publication
  • The impact of AI & big data on personalised marketing and financial decision making, European Economic Letters (ABDC Journal), ISSN: 2323-5233/ 2323-5233
  • AI and Mental Well-being: The influence of AI companions on loneliness and emotional health in urban families, International Journal for Multidisciplinary Research, E-ISSN: 2582-2160
  • Artificial Intelligence: Ethical Implications and Future Prospects, International Journal of Innovative Research in Technology, ISSN 2349-6002
  • Impact of Data Mining In The Era Of Electronic Data Management In Digital Examination System With Support for Knowledge Driven Journal: UGC Care group – I, ISSN-2319-1775 online -2320-7876, Impact factor-7.832, Vol-12 special issue-1 April 2023 
  • A Study of India’s New Policy Framework for Education Journal: Special issue-1, ISSN-2859-2879, Scopus indexing, European Chemical Bulletin, 2023  
  •  A Study on Contemporise Social Media Techniques to Enhance Customer Engagement Journal: Impact factor-7.97 UGC Approved Journal Vol-2, Issue-4, 28th April 2023 ISSN-2320-2882
  • Social Media Engagement to Increase Customer Outreach Journal: Novyi mir Research Journal, Volume 8, Issue 7, July 2023 UGC Care Group II, ISSN No.: 0130-7673, Paper Id – NMRJ/4690
  • Impact of smart phones & tablets on the consumer buying behaviour Journal: IJRAR – International Journal of Research and Analytical Reviews (IJRAR),  E-ISSN 2348-1269, P ISSN – 2349-5138, 2019,   http://www.ijrar.org/viewfull.php?&p_id=IJRAR19K7948
Conference Participation
  • Attended NASSCOM Technology conference
Book Publication

2 patents published:

  • AI Based Banking Management Observation Device, The Patent Office, Government of India
  • Artificial Intelligence Based Customer Feedback Device, The Patent Office, Government of India
Faculty Development Program (FDP)
  • FDPs attended (AICTE, UGC)
  • Topics: AI/ML, Research paper writing, UHV, data analytics
Awards & Recognitions
  • Prof. Indira Parikh 50 Women in Education Leaders Award at the World Education Congress 2025 on 10th July 2025
  • Awarded Best Research Paper at Atharva Institute of Management Studies in the Research Conference on Digital Transformation in Business 2.0 (IRCDTB 2024-25)
  • Awarded Best Research Paper at St. Wilfred’s College of Computer Sciences in the International Research Conference on Big Data Analytics & Visualisation (IRCBDAV – 2025)
  • Received an award from Aditya Institute of Management Studies & Research as “Best Faculty – AIMSR” on Teacher’s Day 2023
Member of Board of Studies (BoS)
  • External Examiner – Thakur Institute of Management Studies and Research, St. Wilfred Institute of Technology
  • Contributed to BOS as per NEP2020 for MMS (IT) for syllabus designing in University of Mumbai
  • Contributed to BOS as per NEP2020 for MCA for syllabus designing in University of Mumbai
Any other
  • Expertise in mentoring research scholars and mini projects for MCA  
  • Co-guided 5 Ph.D. Scholars who were awarded their degree
  • Conducted Ph.D. Viva as an External Examiner
  • Evaluated 3 Ph.D. Thesis
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