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Faculty Profile

Dr. Suvrashis Sarkar
Director
director@asbm.edu.in
Phd (Strategic Marketing), PGP (Business Strategy), D. Cyber Law, PG IPR Law, MMS (Marketing), PGDMMT, BSc (Chemistry)
Experience (Industry/Academic): 23 Years
Subjects and Specialization: Strategic Marketing, Brand Management, Design Thinking, IPR Management, Marketing Research, Marketing Communication.
Teaching Philosophy
My teaching philosophy is to drive a professional culture to nurture tomorrow’s business leaders today and facilitate research based practical learning among students which helps build critical thinking and create a culture of innovation in the institution.
Professional Membership
  • Life Member of the Bombay Management Association since 2010
  • Life Member of the Bombay Natural History Society since 1996
Research
Research Paper Publication
  1. Sarkar, Suvrashis, et al. (2025) Counterfeit and Inefficient Medicines in Eastern Countries: Trends, Regulatory Challenges, and Strategic Solutions. Advances in Consumer Research 2.3 (2025): 340-349. ABDC ‘B’ Category
  2. Singh, Vikas.; Sarkar, Suvrashis. (2025) Impact of Customer Relationship Management on Business Performance in Logistics industry. International Journal of All Research Education and Scientific Methods. Vol.13, Issue:1. 2025. ISSN:2455- 6211. UGC
  3. Thota, V., Sarkar, Suvrashis., Venkatachari, K., Viswakarma, V., Kirti, S., Jindal, L. (2024) Metamorphosis of Marketing: Investigating Business practice evolution in the 21st Century. Accountancy, Business and Public Interest. Vol 40, issue:05, 1-17. ISSN:1745-7718. ABDC ‘B’ Category
  4. Iyer, Arti., Sarkar, Suvrashis. (2024) Layout Merchandising and Inventory Management in Retail Marketing. Futuristic Trends in Management. Volume 3, Book 10, Part 1. 01-23. ISBN: 978-93-5747-635-5
  5. Patankar, A.; Sarkar, Suvrashis. (2024) Impact of Search Engine Optimization on Brand visibility and business growth of companies. Futuristic Trends in Management. Volume 3, Book 10, Part 1. 24-47. ISBN: 978-93-5747-635-5
  6. Gogia, S.; Sarkar, Suvrashis. (2024) Importance of visual content strategy in modern Marketing. Futuristic Trends in Management. Volume 3, Book 10, Part 1. 48-71. ISBN: 978-93-5747-635-5
  7. Kajaria, S.; Sarkar, Suvrashis. (2024) Understanding Channel Partner management for Real Estate business effectiveness. Futuristic Trends in Management. Volume 3, Book 10, Part 1. 95-114. ISBN: 978-93-5747-635-5
  8. Saifullah, K.; Sarkar, Suvrashis.; Gulati, K; Saxena, N.K.; Kulkarni, S; Bethapudi, A. (2023) A Quantitative Examination of Digital Marketing in the Contemporary Era. Journal of Informatics Education and Research. Vol 3. Issue 2. (2023) 795-807. ISSN: 1526-4726. ABDC ‘C’ Category
  9. Gulhane, K; Sarkar, Suvrashis; Gupta, P; Thota, V.; Sahu, T.; Pandey, D. (2023) A Study on Usage of Supply Chain Management and Logistic – Indian Perspective & Practices. European Economic Letters. Vol 13, Issue 3. ISSN: 2323-5233. ABDC ‘C’ Category
  10. Shipra, K.; Kumar, R.; Sarkar, Suvrashis.; Srivastava, R; Priyadarshi, S.; Meenakshi (2023) Telemedicine in Distant Regions: Implementation of a Telemedicine System. European Chemical Bulletin 2023, 12 (special issue 4), 17954-17961. ISSN: 2063- 5346. SCOPUS
  11. Shroff, R.; Prasad, S.R.; Nair, N.; Sarkar, Suvrashis; Praba, Suyam; Bethapudi, A. (2023) A kaleidoscope study on consumers’ cognitive responses – Brand Recognition towards FMCG. Journal of New Zealand Studies NS35 July 2023, 1387-1394. ISSN: 2324-3740. ABDC ‘C’ Category
  12. Sharma, S.; Solomon, P.; Kapoor, U.; Pathak, V.; Saxena, S.; Sarkar, Suvrashis. (2023) Concept of Energy Finance: Background, Spectrum and Applications. European Economic Letters. Vol 13, Issue 3. ISSN: 2323-5233. ABDC ‘C’ Category
  13. Sarkar, Suvrashis (2021) Pandemonium of Pandemic Becomes the Rectitude of Probity for Indian Products Marketing. International Journal of Business Insights and Transformation. Vol.14, issue1. 47-58. ISSN: 0974-5874
  14. Sarkar, Suvrashis (2018) A study of Counterfeit products marketing in India – The ill- face of Globalisation. JBIMS Spectrum. University of Mumbai. Volume VI. No:1. Jan- June 2018. ISSN: 2320-7272. Pages:001-013 *(Best Research Paper Award –March 2018)
  15. Sarkar, Suvrashis; D’Silva, S (2017) Designs can disrupt business and transform markets – a critical analysis concerning competitive marketing advantage of companies. JBIMS Spectrum. University of Mumbai. Volume IV. Issue 1. ISSN: 2320- 7272. Pages:242-259
  16. Sarkar, Suvrashis (2017) Enforcement, Infringement and Protection of Intellectual Property Rights in India. Saudi Journal of Business and Management Studies (SJBMS) Dubai. Vol-3, Iss-2, Feb 2018: 197-204
  17. Sarkar, Suvrashis (2017) History and Evolution of Geographical Indications in India. International Journal of Scientific Research. (6;1) ISSN: 2277-8179 
  18. 18. Sarkar, Suvrashis (2016). History and Evolution of Patents in India. International Journal of Scientific Research. (5;11) ISSN: 2277-8179 
  19. 19. Sarkar, Suvrashis (2016) History and Evolution of Industrial Designs in India. Global Research Analysis. (Volume 5;11) ISSN: 2277-8160 
  20. 20. Sarkar, Suvrashis (2016) History and Evolution of Copyright in India. Paripex -Indian Journal of Research. (Volume 5;11) ISSN: 2250-1991 
  21. Sarkar, Suvrashis; D’Silva, S (2016) Management of Intellectual Property Right is a critical strategic marketing requirement for igniting innovation and revolutionizing businesses. JBIMS Spectrum. University of Mumbai. Volume IV. Issue 1. ISSN: 2320- 7272
  22. Sarkar, Suvrashis (2016). History and Evolution of Trademarks in India. Indian Journal of Applied Research. Volume: 6 Issue: 11 (735-736) ISSN: 2249-555X
  23. Sarkar, Suvrashis. D’Silva, S (2015) Open innovation can be key for India’s success in the Global Innovation index. JBIMS Spectrum. University of Mumbai. Volume 2. Issue 2. ISSN: 2320-7272
  24. Sarkar, Suvrashis (2015). Protecting Indian Traditional Knowledge as Intellectual Property. International Journal of Scientific Research (4; 3. 41-42) ISSN: 2277-8179 
  25. 25. Sarkar, Suvrashis (2015). Originality and its exploitation in social media –with emphasis on infringement of intellectual property rights in social media space. Journal of Emerging Technologies and Innovative Research. Volume 2, issue 7. ISSN: 2349- 5162 
  26. 26. Sarkar, Suvrashis (2015). Attitude of Indian consumers towards purchase of counterfeit home appliances –with emphasis on their understanding of negative effect of IPR infringements on economy. South Asian Journal of Multidisciplinary Studies. Volume 2, issue 3. ISSN: 2349-7858 
  27. Sarkar, Suvrashis (2015). IPR is a vital strategic management requirement in Brand Architecture for creating superior brands. European Academic Research. Volume III, Issue 6. ISSN: 2286-4822
  28. Sarkar, Suvrashis.; D’Silva, S (2015) Intellectual Property Right patronage for Brand Architecture can build the House of Brands and augment loyal customers. SIBAR CONCLAVE –A Journal of Management. Sinhagad Institute of Business Administration & Research. Pune. Vol III 2015. ISSN: 2347-4173
  29. Sarkar, Suvrashis (2015). Exploring intellectual property rights and open innovation as strategies for re-positioning India for global marketing success. KHOJ Journal of Indian Management Research and Practices. MIT School of Management. Savitribai Phule Pune University. Volume 1; 381-388. 1st International Conference Special Issue, Feb 2015. ISSN:0976-8262
  30. Sarkar, Suvrashis (2015). Protecting Confidential Information and Trade Secrets as Intellectual Property. Indian Journal of Applied Research. Volume: 5 Issue: 3 (71-73) ISSN: 2249-555X
  31. Sarkar, Suvrashis (2015). Strategic use of Copyleft can be the key to control copyright infringements on internet and also on the social media platform. INFORSPARX (Feb 2015): National Conference on New Facets in Business, Economics, and Management & Extension. Department of Commerce and Management Studies at SIES College, University of Mumbai. ISBN: 978-93-5149-346-4
  32. Sarkar, Suvrashis. D’Silva, S (2014) Exploring Geographical Indication as a marketing strategy to re-brand India. JBIMS Spectrum. University of Mumbai. Volume 1. Issue 2. ISSN: 2320-7272 *(Best Research Paper Award –March 2013)
  33. Sarkar, Suvrashis (2013) Understanding modern Indian Women -An attempt to study the Socio-Cultural behaviourism from a marketing Perspective. Indian Journal of Applied Research. Volume 3. Issue 6. ISSN: 2249-555X
  34. Sarkar, Suvrashis. D’Silva, S (2013) Analysing Intellectual Property as a forerunner in creation of Competitive advantage in business. Paripex -Indian Journal of Research. (Volume 3;5) ISSN: 2250-1991
  35. Sarkar, Suvrashis (2013) Community Entrepreneurial ventures based on Traditional knowledge can ensure Competitive advantage for India. Entrepreneurship -Driver for economic growth. First edition. October 2013: Prestige Institute of Management and Research, Indore. ISBN: 978-93-5062-332-9
  36. Sarkar, Suvrashis. D’Silva, S (2013) Trademark Infringement – A Case Study from Indian FMCG Sector. Indian Journal of Applied Research. Volume: 3 Issue: 10. ISSN: 2249-555X
  37. Sarkar, Suvrashis. D’Silva, S (2013) Managing the Problems of Product Counterfeiting in India. Paripex -Indian Journal of Research. (Volume 2;11) ISSN: 2250-1991
  38. Sarkar, Suvrashis (2013) Copyleft for the Copyright. International Journal of Scientific Research. (2;7. 264-265) ISSN: 2277-8179
  39. Sarkar, Suvrashis. D’Silva, S (2013) Trademark infringements in India -Case study with reference to Consumer goods sector. Global Research Analysis. (Volume 2;6) ISSN: 2277-8160
  40. Sarkar, Suvrashis. D’Silva, S (2013) I for IPR -The new brand mantra for marketing success in India. Researchers World. Volume IV. Issue 3(2) ISSN: 2231-4172
  41. Sarkar, Suvrashis. D’Silva, S (2013) A Case Study on IPR Infringement from Indian Consumer Goods Sector. International Journal of Scientific Research. (2;10) ISSN: 2277-8179
  42. Sarkar, Suvrashis. D’Silva, S (2013) Management of IPR as A Corporate Strategy in India. Global Research Analysis. (Volume 2;10) ISSN: 2277-8160
  43. Sarkar, Suvrashis (2013) Understanding the perception of Television Advertisements among Children in Mumbai. Journal of Applied Engineering and Technology. Vidyalankar Institute of Technology. University of Mumbai. Volume 2. Issue 1. ISSN: 2278-1722
  44. Sarkar Suvrashis (2011) Birds losing the Battle – A case of Uran Wetlands, Navi Mumbai -Maharashtra. BUCEROS (Vol.16 No.2) 2011
  45. Sarkar Suvrashis (2009) Sighting of the rare Slender Billed Vulture in Kolkata (West Bengal). MISTNET (Vol. 10, No. 4) Oct-Dec 2009
  46. Sarkar Suvrashis (2007) Shorebirds (Waders) of Mumbai Region. BUCEROS (Vol:12, No.3) 2007
Conference Participation
  • International Research Conference Envisage 2023 of the RD&SH National College (Oct 2023)
  • National Research Conference of the Lala Lajpatrai College (Oct 2023)
  • International Research Conference of ITM Business School (2021)
  • International Research Conference of the Jamnalal Bajaj Institute of Management Studies, University of Mumbai (March 2018)
  • International Research Conference of the Jamnalal Bajaj Institute of Management Studies, University of Mumbai (March 2017)
  • International Research Conference of the Jamnalal Bajaj Institute of Management Studies, University of Mumbai (March 2016)
  • SIBAR CONCLAVE of Sinhagad Institute of Business Administration & Research. Pune (2015)
  • National Conference on New Facets in Business, Economics, and Management & Extension. Department of Commerce and Management Studies at SIES College, University of Mumbai (2015)
  • International Research Conference of the Jamnalal Bajaj Institute of Management Studies, University of Mumbai (March 2015)
  • International Research Conference of the Jamnalal Bajaj Institute of Management Studies, University of Mumbai (March 2014)
  • International Research Conference of the Jamnalal Bajaj Institute of Management Studies, University of Mumbai (March 20113)
Patents
  1. Intellectual Property Type: Foldable Electric Bicycle Indian Registration No: 421439-001
    Patent Grant Date: 27 June 2024
  2. Intellectual Property Type: AI Based Flying Car Indian Registration No: 421599-001
    Patent Grant Date: 28 Aug 2024
  3. Intellectual Property Type: IoT Based System for Mental Development of Employees German Registration No: 202023107573. IPC G06Q10/063
    Patent Grant Date: 29 January 2024
  4. Intellectual Property Type: Non-Cab Aggregation System Indian Registration No: 202311052763 A
    Patent Publication Date: 01 September 2023.
Books Publication
  • Ideology of Intellectual Property Rights (2020) Wordsbrew Publication, Bangalore
  • Case Studies on IPR Management -An Indian perspective (2016) Sara Publishing House, Ahmedabad
  • I for IPR -A strategic Marketing Mantra (2016) Sara Publishing House, Ahmedabad
Faculty Development Program (FDP) conducted
  • “Case Study writing and using Case Studies in Academic teaching” (Jan 2025) at M.E.T Institute of Mass Media, Mumbai 
  • “Fundamentals of IPR and IP Management for IT professionals” (May 2023) at M.E.T Institute of Computer Science, Mumbai 
  • “IPR for Academicians” (Dec 2022) at M.E.T Institute of PGDM, Mumbai
Management Development Programme (MDP) conducted
  • “Design Thinking and Creative Problem Solving for new-age Managers and modern Entrepreneurs” (July 2025) at M.E.T Institute of Mass Media, Mumbai 
  • “Intellectual Property Rights and IP Management for Start-ups” (Apr 2023) at M.E.T Institute of PGDM, Mumbai 
  • “IPR for MBAs” (March 2023) at M.E.T Institute of Management, University of Mumbai 
  • “IPR for Marketing professionals” (Nov 2022) at M.E.T Institute of PGDM, Mumbai 
  • “Inter Personal skills and Work-life balance” (Oct 2022) for Central Bank of India 
  • “Introduction to IPR” (Sept 2022) for Garware Institute, University of Mumbai 
  • “IPR for Engineers” (Aug 2022) for Vivekanand Institute of Technology, Mumbai 
  • “IPR for IT professionals” (June 2022) at M.E.T Institute of Computer Science, Mumbai 
  • “IPR for MBAs” (March 2022) at M.E.T Institute of Management, University of Mumbai 
  • “Pricing Strategies” (Jan 2022) for Bank Managers and H.O.D.s at IIBF, Mumbai 
  • “Digital Media Strategies” (Jan 2022) for Bank Managers and H.O.D.s at IIBF 
  • “Corporate Communication” (Dec 2021) for Bank Managers and H.O.D.s at IIBF
Guest Speaker & Resource Person
  • I was invited as a keynote speaker in a Research Conference on IPR by Indian Council of Social Science Research (March 2025) 
  • I was invited to conduct a workshop on Career Opportunities in Media at Don Bosco Institute (Oct 2024)
  • I was invited to conduct a workshop on Entrepreneurship at Vivekanand Institute of Technology -Chembur for Engineering students and teachers (March 2024) 
  • I was invited to conduct a workshop on IPR at the University of Mumbai’s Garware Institute for Management students and teaching faculty team (Sep 2022) 
  • I was invited to conduct a workshop on IPR at Vivekanand Institute of Technology – Chembur for Engineering students and teachers (Aug 2022) 
  • I was invited to conduct a workshop on Research Data at M.E.T. Institute of Management for PhD students (July 2022) 
  • I was invited to conduct a workshop on IPR at M.E.T. Institute of Computer Studies for MCA students and Teaching faculty team (June 2022) 
  • I was invited to conduct a workshop on IPR at M.E.T. Institute of Management for MMS students and Teaching faculty team (March 2022) 
  • I was invited as a Judge for Management games event ‘Pratyaksha 13.0’ at Jamnalal Bajaj Institute of Management Studies (2019) 
  • I was invited as Judge for Summer Project and Final Project Competitions of MMS and PGDM at Bharati Vidyapeeth Institute of Management Studies & Research (2017) 
  • I was invited as Chief Guest for BMS Orientation Day of K.J. Somaiya College (2016) 
  • I was invited as a Judge for Management games event ‘Pratyaksha 10.0’ at Jamnalal Bajaj Institute of Management Studies (2016) 
  • I was invited as Judge for Summer Project and Final Project Competitions of MMS and PGDM at Bharati Vidyapeeth Institute of Management Studies & Research (2016) 
  • I was invited as Judge for the Summer Project and Final Project Competitions of MMS and PGDBM batches at Somaiya Institute of Management Studies & Research (2016) 
  • I was invited as Judge for Summer Project and Final Project Competitions of MMS and PGDM at Bharati Vidyapeeth Institute of Management Studies & Research (2015) 
  • I was invited as Judge for Summer Project and Final Project Competitions of MMS and PGDM at Bharati Vidyapeeth Institute of Management Studies & Research (2014)
  • I was invited as Judge for Summer Project and Final Project Competitions of MMS and PGDM at Bharati Vidyapeeth Institute of Management Studies & Research (2013) 
  • I was invited as Judge for the Summer Project and Final Project Competitions of MMS and PGDBM batches at Somaiya Institute of Management Studies & Research (2013) 
Awards & Recognitions
  • MET Gaurav Award (2025) for National and International level Excellence. Awarded by MET League of Institutions -Bandra, Mumbai.
  • MET Pragnyavant Award (2024) for Academic Excellence in Business Management. Awarded by MET League of Institutions -Bandra, Mumbai.
  • Best Research Award (2023) at the International Research Conference Envisage 2023 of the RD&SH National College, Bandra in Oct 2023 for Design Thinking work. 
  • Best Research Award (2023) at the National Research Conference of the Lala Lajpatrai College, Mumbai in Oct 2023 for my work on Design Thinking 
  • Excellent Academic contribution in Marketing and Intellectual Property Management (2022) – conferred in the India Education Summit of June 2022 
  • Outstanding Contribution as a Marketing Mentor for start-up Businesses (2022) – conferred in the India Business Summit of June 2022 
  • Nation Choice Award (2021) conferred by Glantor Bangalore recognising me as among the top 100 rising Authors and Educationists in India 
  • Research Excellence Award (2020) conferred by INSC Bangalore for my Research work in the field of Intellectual Property Rights Management 
  • Academic Excellence Award (2020) conferred by INSC Bangalore for my contribution to Academics and Students development in Business Management 
  • Education Icon Award (2020) conferred by Brand Opus India for my innovative research and academic contribution in the field of Strategic Marketing & Management 
  • National Talent Award (2020) conferred by Indian Ordnance Factories Training Academy ATS Alumni Association -Govt. of India for my work on IPR Management 
  • Academic Excellence Award (2019) awarded by Bangali Sangha Association – Ambarnath for my research work on Strategic Marketing
  • Best Research Paper Award (2018) at the International Research Conference of the Jamnalal Bajaj Institute of Management Studies, University of Mumbai in March 2018 for my work on IPR management and Strategic Marketing 
  • Best Research Paper Award (2013) at the International Research Conference of the Jamnalal Bajaj Institute of Management Studies, University of Mumbai in March 2013 for my work on IPR management and Strategic Marketing 
  • Chairman’s Award (2008) for notable contribution in Marketing at Bajaj Electricals Ltd.
  • 1st Rank in board exam of PGDMMT (1999) -SASMIRA Institute of Textile Technology and Management. Maharashtra State Board of Technical Education, Mumbai.
  • Maganlal Mehta Merit Scholarship Award winner (1999) for being the topper in PGDMMT (1998-99) at SASMIRA Institute of Textile Technology and Management
  • Best Student of the School Award (1989) For exemplary performance in Academics and Extra-curricular work at SICES English High School, Ambarnath.
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